Web Content Editor

Basic Skills

 Understanding written sentences and paragraphs in work related documents.
 Communicating effectively in writing as appropriate for the needs of the audience.
 Giving full attention to what other people are saying, taking time to understand the points being
made, asking questions as appropriate, and not interrupting at inappropriate times.
 Using logic and reasoning to identify the strengths and weaknesses of alternative solutions,
conclusions or approaches to problems.
 Talking to others to convey information effectively.

Social Skills
 Being aware of others' reactions and understanding why they react as they do.
 Adjusting actions in relation to others' actions.
 Teaching others how to do something.
 Bringing others together and trying to reconcile differences.
 Persuading others to change their minds or behavior.

Complex Problem Solving Skills
 Identifying complex problems and reviewing related information to develop and evaluate options and
implement solutions.

Technical Skills
 Conducting tests and inspections of products, services, or processes to evaluate quality or
 Analyzing needs and product requirements to create a design.
 Watching gauges, dials, or other indicators to make sure a machine is working properly.
 Writing computer programs for various purposes.
 Generating or adapting equipment and technology to serve user needs.

System Skills
 Considering the relative costs and benefits of potential actions to choose the most appropriate one.
 Determining how a system should work and how changes in conditions, operations, and the
environment will affect outcomes.
 Identifying measures or indicators of system performance and the actions needed to improve or
correct performance, relative to the goals of the system.

Resource Management Skills
 Managing one's own time and the time of others.
 Motivating, developing, and directing people as they work, identifying the best people for the job.
 Determining how money will be spent to get the work done, and accounting for these expenditures.
 Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do
certain work.

Desktop Computer Skills
 Databases - Using a computer application to manage large amounts of information, including creating
and editing simple databases, inputting data, retrieving specific records, and creating reports to
communicate the information.
 Graphics - Working with pictures in graphics programs or other applications, including creating simple
graphics, manipulating the appearance, and inserting graphics into other programs.
 Internet - Using a computer application to create, manipulate, edit, and show virtual slide
 Navigation - Using scroll bars, a mouse, and dialog boxes to work within the computer's operating
system. Being able to access and switch between applications and files of interest.
 Presentations - Navigating the Internet to find information, including the ability to open and configure
standard browsers; use searches, hypertext references, and transfer protocols; and send and retrieve
electronic mail (e-mail).
 Spreadsheets - Using a computer application to enter, manipulate, and format text and numerical
data; insert, delete, and manipulate cells, rows, and columns; and create and save worksheets, charts,
and graphs.
 Word Processing - Using a computer application to type text, insert pictures, format, edit, print, save,
and retrieve word processing documents

Additional Tasks
 Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
 Verify facts, dates, and statistics, using standard reference sources.
 Read, evaluate and edit manuscripts or other materials submitted for publication and confer with
authors regarding changes in content, style or organization, or publication.
 Develop story or content ideas, considering reader or audience appeal.
 Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
 Oversee publication production, including artwork, layout, computer typesetting, and printing,
ensuring adherence to deadlines and budget requirements.
 Write text, such as stories, articles, editorials, or newsletters.
 Supervise and coordinate work of reporters and other editors.
 Confer with management and editorial staff members regarding placement and emphasis of
developing news stories.
 Plan the contents of publications according to the publication's style, editorial policy, and publishing
 Review and approve proofs submitted by composing room prior to publication production.
 Assign topics, events and stories to individual writers or reporters for coverage.
 Meet frequently with artists, typesetters, layout personnel, marketing directors, and production
managers to discuss projects and resolve problems.
 Monitor news-gathering operations to ensure utilization of all news sources, such as press releases,
telephone contacts, radio, television, wire services, and other reporters.
 Select local, state, national, and international news items received from wire services, based on
assessment of items' significance and interest value.

Work Activities
 Interacting With Computers
 Getting Information
 Communicating with Supervisors, Peers, or Subordinates
 Thinking Creatively
 Communicating with Persons Outside Organization
 Making Decisions and Solving Problems
 Processing Information
 Updating and Using Relevant Knowledge
 Identifying Objects, Actions, and Events
 Establishing and Maintaining Interpersonal Relationships

Detailed Work Activities
 Audition or interview potential performers or staff members.
 Coordinate activities of production personnel.
 Coordinate reporting or editing activities.
 Design layouts for print publications.
 Determine presentation subjects or content.
 Discuss production content and progress with others.
 Edit written materials.
 Manage content of broadcasts or presentations.
 Manage operations of artistic or entertainment departments or organizations.
 Negotiate for services.
 Obtain copyrights or other legal permissions.
 Select staff, team members, or performers.
 Verify accuracy of data.
 Write informational material.

 Desktop computers
o Desktop computers
 Digital camcorders or video cameras
o Digital video cameras
 Digital cameras
o Digital still cameras
 Flash memory storage card
o Universal serial bus USB flash drives
 Notebook computers
o Laptop computers
 Personal computers
o Personal computers
 Rulers
o Precision rulers
 Special purpose telephones
o Multi-line telephone systems
 Teleconference equipment
o Teleconferencing equipment
 Video editors
o Video editing equipment
 Videoconferencing systems
o Videoconferencing equipment


  • Word processing software
  • Web page creation and editing software
  • Graphics or photo imaging software
  • Desktop publishing software
    • Adobe Systems Adobe FrameMaker
    • Adobe Systems Adobe InDesign
    • Microsoft Publisher
    • QuarkXPress
  • Video creation and editing software
    • YouTube
    • Avid Technology Media Composer
    • Apple Final Cut Pro
    • Adobe Systems Adobe AfterEffects
  • Web platform development software
    • Hypertext markup language HTML
    • Cascading Style Sheets CSS
    • Extensible HyperText Markup Language XHTML
    • Drupal
  •  Data base user interface and query software
  • o FileMaker Pro
  • o Style guide databases
  •  Presentation software
  • o Microsoft PowerPoint
  • o Apple iWork Keynote
  •  Computer based training software
  • o Adobe Systems Adobe Captivate
  •  Data mining software
  • o Google Analytics
  •  Document management software
  • o Adobe Systems Adobe Acrobat
  •  Electronic mail software
  • o Microsoft Outlook
  •  Enterprise application integration software
  • o Extensible markup language XML
  •  Information retrieval or search software
  • o LexisNexis
  •  Instant messaging software
  • o Twitter
  •  Internet browser software
  • o Web browser software
  •  Internet protocol IP multimedia subsystem software
  • o File transfer protocol FTP software
  •  Office suite software
  • o Microsoft Office
  •  Project management software
  • o Microsoft SharePoint
  •  Spreadsheet software
  • o Microsoft Excel
  •  Video conferencing software
  • o Polycom RealPresence